Healthy Nutrition & Wellbeing

We all know that a shift towards healthier and more sustainable diets is urgently needed—for our health, our environment, and future generations. Yet in practice, this transition is proving difficult. Several barriers slow progress and make it hard for people to change what they eat and how they eat it. At Next Food Collective, we focus on addressing three core areas that stand in the way of dietary change: consumer behaviour, the food environment, and knowledge and innovation—both what’s still missing and what needs to be better integrated.

Our approach

To address these barriers in a practical, scalable way, we are launching the 1000 Households Programme: a real-world initiative that works directly with a diverse group of households to support the shift in eating habits. Through co-creation, tailored interventions, and long-term monitoring, we aim to uncover what works—for whom, in what context, and how that knowledge can be used to build a healthier and more sustainable food system.