1000 Households Impact Programme

The 1000 Households Impact Programme brings scalable solutions for healthier and more sustainable eating habits in the Netherlands. We combine AI, behavioural science and co-creation to match household realities with proven strategies across their daily food environment, unlocking new opportunities for policy innovation and lasting social impact.

Join the 1000 Households Impact Programme and tap into rich consumer insights from diverse household types. Use these insights to drive targeted innovation and sharpen your product positioning. The programme doubles as a real-life testing ground and strengthens your societal relevance in line with ESG priorities and the shift towards a healthier, more sustainable food system.

Ready to be part of the change? Whether through financial support, knowledge-sharing, joining pilot collaborations, co-creating solutions, testing innovations in real-life settings, or aligning policy with practice, your company can contribute in many meaningful ways.

By joining, your company will:

Gain access to in-depth consumer insights

across diverse household segments, empowering targeted innovation and more strategic product positioning.

Be able to test and validate solutions

in real life, using participating households as a practical testing ground for new products or services.

Boost its societal relevance by aligning with ESG priorities

and drive a healthier, more sustainable food system.

Get the 1000 Households Impact Programme overview

Be part of a national movement towards healthier and more sustainable eating habits. The programme brings together businesses, governments, research institutions, healthcare organisations, and civil society groups to test what truly works in real households and to create lasting, systemic change.

Want to help shape healthier, more sustainable eating habits in the Netherlands?  Download the 1000 Households Impact Programme overview to see how your organisation can get involved.

Why join the programme?

If you are you are a private party such as a food company, retailer, health insurer, or tech provider

Actionable household-level insights

Gain a deep understanding of what truly works for different household types their motivations, barriers, and food preferences all derived from real-life behaviour in real-world settings.

Evidence-based innovation


Accelerate product development and refine marketing strategies using behavioural data, moving beyond assumptions and traditional market research proxies.

Tangible Impact


Show leadership by participating in a high-impact programme that drives measurable improvements in public health and sustainability, while fully aligning with ESG ambitions.

Early influence on the future food system

Collaborate with governments, research institutions, and civil society organizations to shape tomorrow’s food norms, environments, and policies.

Why join the programme?

If you are a public partner such as a ministry, a municipality, a public health service, or research or educational institution

Policy-relevant insights

Evidence on dietary behaviour, health, and sustainability at the household level.

Support for prevention and inclusion

Strategies that effectively reach diverse groups, including vulnerable households.

Scalable solutions


Transform local successes into nationally applicable approaches.

Cross-sector collaboration

Connect science, policy and practice to accelerate impact.

Grounded in existing knowledge

Apply and synthesise proven insights to maximise effectiveness and efficiency.

What sets the 1000 Households Impact Programme apart?

  • Real-life behaviour change at household level

We address healthy and sustainable eating through co-creation with diverse households combining personal motivations, social context, and food environments to enable lasting change. 

  • Building on what works, scaling what matters

The programme integrates proven strategies and product innovations, tailoring them to household types through AI. This enables personalised support with scalable potential. 

  • From short-term actions to system-wide impact

We connect individual change to structural transformation linking health, sustainability, affordability, and policy. Our approach is designed for long-term follow-up, measurable outcomes, and international application. 

Join and co-create!

This September and October, we’re hosting interactive sessions to refine and shape the programme. Register now to be part of the next step.